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A city theater is firmly grounded in society. It reflects the Zeitgeist. Having worked together for years in the midst of an ever-changing world, we knew it was the right time for them to evolve their selves. We proudly present the new identity for Stadsschouwburg Amsterdam.

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The foyer in style

The identity is fresh, bold and monumental; everything Stadsschouwburg Amsterdam stands for. At the foundation of the modular design are flexible building blocks, editable for every application.

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From static to animated and from digital to print, the identity proves to be versatile while remaining strong and distinctive.

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A smoking website

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Personalised business cards

We transformed the Stadsschouwburg's quarterly newspaper to a bi-annual magazine. It provides a suitable platform to focus on content, with in-depth interviews and beautiful photography.

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The evolution of the magazine reflects the overall design approach we applied; focusing more on the inside, by working with strong, versatile elements on the outside.

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