What if the answers to Europe's most burning questions lie not in politics or diplomacy, but in art and culture?

With this question in mind, De Balie and DutchCulture organised Re:Creating Europe, the first Forum on European Culture. An international event held in Amsterdam, dealing with the role, value and impact of art and culture for Europe in times of crisis.


Van Lennep developed the branding strategy. Our aim was to reduce the theoretical and intellectual feel. Instead, we wanted to keep it accessible, exciting and, in a way, more human. After all, culture is human activity by nature.

Crowd at Stedelijk Museum, Amsterdam

The campaign shows the human aspects of Europe through its different faces. Its border, city and heart are put in a different perspective by the use of Rodin's symbolic sculpture.

Out of the bag goodies
The animated website, highlighting the main question
Main location dressed in style. De Balie, Amsterdam

In the run-up to Re:Creating Europe a research team visited cultural institutions and conferences throughout Europe, mapping possible answers to one, all-encompassing question: What is Europe?


The research, questions, opinions and answers came together during the Forum. Three days of new encounters, important debates and inspiring exchanges were held in twelve different locations, made possible by 238 international contributors and over 3700 visitors.

Official opening at Delamar Amsterdam by Ivo van Hove’s Toneelgroep Amsterdam
A snap of the program ’Recreating but how?‘

“An explosion of creativity, in all its forms, from theatre to photography to philosophy. That's how Re:Creating Europe announces itself.” - De Standaard

Lars van den Brink’s ‘Ruins of Europe ‘ on display at DutchCulture - photo: Nichon Glerum