Contemporary dance is vital, resilient, and versatile. In 2017 and 2018 we again designed the campaign for contemporary dance festival Julidans. Just like we did in 2015 and 2016. This time we went one step further. As Julidans combines both the great masters as the enfants terribles of contemporary dance, we decided to involve visual artist Jaap Scheeren to turn the idea of what a dance image should look like, upside down. Let’s go beyond dogmas. Be disruptive.