Re:Creating Europe is the first Forum on European Culture, organised by De Balie and DutchCulture. An international event in Amsterdam, dealing with the role, value and impact of art and culture for Europe in times of crisis. Van Lennep developed the branding strategy. Our aim was to reduce the theoretical and intellectual feel. Instead, we wanted to keep it accessible, exciting and, in a way, more human. After all, culture is human activity by nature.